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IRP - 43 results in Strategy Centre

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Going Global with IRP Feeds on Marketing Cloud
IRP Ecommerce Fundamentals
Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.
Published: 05 Dec 2023
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Google Analytics 4 Operating Seamlessly on IRP
IRP Analytics & Reporting
IRP Commerce Cloud is now fully integrated with Google Analytics 4
Published: 26 Jun 2023
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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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Unlock Conversion by Optimising IRP Search
IRP Ecommerce Fundamentals
IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want.
Published: 14 Aug 2022
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IRP Marketing Campaigns - Remarketing for Profit
Marketing & Acquisition
Ensure your email marketing is successfully generating revenue on the IRP.
Published: 21 Sep 2021
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GDPR Cookie Consent Updates that Require Immediate Attention
IRP Research
Important information for IRP Merchants about the rollout of cookie consent mechanisms.
Published: 02 Jul 2021
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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers
IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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Black Friday traffic surge handled seamlessly by IRP Commerce Cloud
IRP Research
William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.
Published: 09 Dec 2020
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Making the Most of Klarna on Your IRP Platform
Conversion & Retention
When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?
Published: 18 Feb 2020
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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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How IRP Commerce Runs an Efficient Replatforming Project
IRP Research
Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.
Published: 06 Nov 2019
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Ecommerce Basics For Entering Hong Kong
Conversion & Retention
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Accelerate Your International Revenues Using Local Payment Methods on the IRP
Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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IRP White Paper on Sales Expectations for the First Three Months after Replatforming
IRP White Papers
The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth.
Published: 28 Feb 2019
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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems
Inspiration & Opinion
Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.
Published: 06 Feb 2019
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Alipay on the IRP and the Implications of Currency Conversions on Accounting
IRP Research
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
Published: 25 Jan 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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IRP Commerce Trade Mission to China
IRP Research
In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
Published: 20 Dec 2017
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IRP Campaign Checklist
Marketing & Acquisition
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Published: 29 Nov 2017
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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Ecommerce – The End Game
Inspiration & Opinion
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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The Chinese Ecommerce Landscape
IRP Research
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.
Published: 06 Apr 2017
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Offering Local Payment Methods on the IRP
IRP Research
The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.
Published: 14 Mar 2017
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Successful Sales and Promotions on the IRP
Conversion & Retention
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Published: 01 Dec 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
Inspiration & Opinion
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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IRP White Paper on Replatforming to the IRP
IRP White Papers
An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.
Published: 20 Jan 2016
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The Role of Artificial Intelligence in the Future of Commerce
Inspiration & Opinion
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
Published: 12 Jan 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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IRP Ecommerce Calculator
IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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The Role of an IRP Ecommerce Manager
IRP Ecommerce Fundamentals
To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.
Published: 27 Oct 2014
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Defining Your A/B Testing Goals
Conversion & Retention
By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
Published: 13 Oct 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Email Marketing
Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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International Expansion
Build, Manage & Grow
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Published: 24 Oct 2013
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Traffic, Conversion & Retention
Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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IRP Features List
The IRP Platform
The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.
Published: 24 Oct 2013
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IRP Fundamentals
The IRP Platform
The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.
Published: 24 Oct 2013
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