IRP - 57 results in Strategy Centre
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How IRP Commerce Runs an Efficient Replatforming Project
Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.
IRP Research
Published: 06 Nov 2019
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Ecommerce Basics For Entering Hong Kong
It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.
Conversion & Retention
Published: 02 Sep 2019
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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Accelerate Your International Revenues Using Alternative Payment Methods on the IRP
Offering your customers a checkout experience where they can use their local payment method will undoubtedly increase your international conversion rate.
Conversion & Retention
Published: 21 Jun 2019
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Sales Expectations for the First Three Months after Replatforming to the IRP
The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth.
IRP Research
Published: 28 Feb 2019
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Optimising Email Deliverability Using the IRP and SendGrid
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Conversion & Retention
Published: 18 Feb 2019
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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems
Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Insights Terminal provides a solution to this problem.
Inspiration & Opinion
Published: 06 Feb 2019
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Alipay on the IRP and the Implications of Currency Conversions on Accounting
Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.
IRP Research
Published: 25 Jan 2019
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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IRP Commerce Trade Mission to China
In October 2017, the IRP Commerce and Export Technologies teams undertook a joint ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
IRP Research
Published: 20 Dec 2017
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IRP Campaign Checklist
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Marketing & Acquisition
Published: 29 Nov 2017
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Google Shopping Capabilities of the IRP
This article describes some of the key data that is required and used by Google Shopping Feeds.
IRP Research
Published: 29 Nov 2017
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Festive Trends On The IRP
Using data available through the IRP platform, IRP Commerce predicts an overall growth of 35% in Christmas sales based on the same period last year.
IRP Research
Published: 14 Nov 2017
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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Inspiration & Opinion
Published: 21 Jun 2017
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Brexit - Friend or Foe for Ecommerce Companies?
Online retailers are trying to understand what the decision to leave the EU will mean for their economic future. Here we look at the experience of an IRP Systems Integrator, Export Technologies.
IRP Research
Published: 02 Jun 2017
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Jewellery Sales Are Shining Despite Brexit
Leading jewellery retailer Argento, which has been using the IRP platform for almost 10 years, has seen a significant spike in online sales to non-EU countries since the Brexit result last June.
Inspiration & Opinion
Published: 23 May 2017
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
IRP Research
Published: 17 Apr 2017
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Ecommerce – The End Game
The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.
Inspiration & Opinion
Published: 14 Apr 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
IRP Research
Published: 14 Apr 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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The Chinese Ecommerce Landscape
The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.
IRP Research
Published: 06 Apr 2017
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Offering Alternative Payment Methods on the IRP
The IRP offers users the ability to avail of many Alternative Payment Methods (APMs) in international territories via its integration with Worldpay.
IRP Research
Published: 14 Mar 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.
IRP Research
Published: 14 Feb 2017
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Successful Sales and Promotions on the IRP
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Conversion & Retention
Published: 01 Dec 2016
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The Future of IRP Technology and IRP World
This short article aims to give you an idea of where IRP technology and IRP World will go over the next three years.
Inspiration & Opinion
Published: 01 Nov 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Ecommerce Financial Secrets
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Inspiration & Opinion
Published: 07 Sep 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Inspiration & Opinion
Published: 01 Sep 2016
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How Businesses on the IRP can Navigate Internationally
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Inspiration & Opinion
Published: 04 Jul 2016
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A Comparison of Magento and IRP
In this article we will compare two enterprise ecommerce platforms: Magento and the IRP
IRP Research
Published: 30 Mar 2016
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Replatforming to the IRP: Best Practice and Mitigation of Risk
An ecommerce platform migration is a major business decision that will affect all members and customers of the ecommerce business. It is important to mitigate risk and to ensure that a detailed and well thought-through plan is in place so that the project and switchover runs smoothly.
IRP Research
Published: 20 Jan 2016
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The Role of Artificial Intelligence in the Future of Commerce
Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.
Inspiration & Opinion
Published: 12 Jan 2016
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
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The Danger of Unknown Unknowns in Ecommerce
Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.
Inspiration & Opinion
Published: 12 May 2015
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The Role of Technology in the Retail Landscape
The retail environment is set to become ever more complex and reliant on technology for success.
Inspiration & Opinion
Published: 31 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
IRP Research
Published: 11 Dec 2014
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IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
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Desktop Still Responsible for the Majority of Online Revenue
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
IRP Research
Published: 06 Nov 2014
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The Role of an IRP Ecommerce Manager
To identify, appoint and confirm an ecommerce manager is one of the most important steps that a pure play or multichannel online business can make.
Ecommerce Fundamentals
Published: 27 Oct 2014
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The Pros and Cons of Online Customer Reviews
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Conversion & Retention
Published: 15 Oct 2014
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Remarketing and Display Advertising
The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.
Marketing & Acquisition
Published: 14 Oct 2014
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Defining Your A/B Testing Goals
By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.
Conversion & Retention
Published: 13 Oct 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Paid Search Marketing
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Marketing & Acquisition
Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
IRP Research
Published: 09 Oct 2014
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18% Increase in Consumers Using Mobile Devices for Ecommerce
Mobile devices are becoming increasingly popular with consumers for browsing and shopping online.
IRP Research
Published: 02 Oct 2014
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Ecommerce Analytics Overview
Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
Analytics & Reporting
Published: 14 Jan 2014
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IRP Commerce is a Trading Name of Export Technologies Limited, Concourse 2, Catalyst, Belfast, BT3 9DT, UK. Registered in Northern Ireland, Number: NI 041856. VAT Number: GB 888249658
A Deloitte Fast 50 Company six times: 2010, 2011, 2012, 2013, 2014 & 2018