ECOMMERCE BENCHMARKS AND MARKET DATA FOR THE SPORTS AND RECREATION MARKET > FISHING
  • Nov 2019 Sales Growth: 12.16%
  • Nov 2019 Conversion: 0.98%
  • Nov 2019 AOV: £28.45
  • Nov 2019 Average Sale Price of Item: £14.10
  • Nov 2019 CPA: 4.53%
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Summary data for the Fishing segment of the Sports and Recreation market - November 2018 v November 2019

Measure Nov 2018 Nov 2019 Difference Growth
Sales Growth Withheld Withheld Withheld 12.16%
Average Order Value £25.99 £28.45 £2.46 9.47%
Cost Per Acquisition 2.33% 4.53% 2.20% 94.68%
Conversion Rate 1.00% 0.98% -0.02% -2.01%
Average Sale Price of Item £15.98 £14.10 £-1.89 -11.80%

Traffic Source Summary Data for the Fishing segment of the Sports and Recreation market - November 2018 v November 2019

Rank   Traffic Source November 2018 November 2019 Growth % Participating % CPA %
1st IRP Email Marketing Withheld Withheld 173.09% Withheld 0.95%
2nd Google PPC Withheld Withheld 30.01% Withheld 7.95%
3rd Bing & Yahoo PPC Withheld Withheld -33.60% Withheld 6.24%

Service Provider Performance Data for the Fishing segment of the Sports and Recreation market - November 2018 v November 2019

Rank Service Provider November 2018 November 2019 Growth % Source CPA % Overall CPA %
1st Withheld Withheld Withheld 30.01% 7.95% 4.53%
IRP Visitor Value Index:
£1.54
IRP Visitor Cost:
£0.11

Historical comparison data for the Fishing segment of the Sports and Recreation market - November 2018 v November 2019

Sales Growth - Historical

Total Sales (Dec 2018) Total Sales (Nov 2018) Total Sales (Oct 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Jan 2018) Total Sales (Nov 2019) Total Sales (Oct 2019) Total Sales (Sep 2019) Total Sales (Aug 2019) Total Sales (Jul 2019) Total Sales (Jun 2019) Total Sales (May 2019) Total Sales (Apr 2019) Total Sales (Mar 2019) Total Sales (Feb 2019) Total Sales (Jan 2019) Total Sales (Dec 2018) Total Sales (Dec 2018) Total Sales (Nov 2018) Total Sales (Nov 2018) Total Sales (Oct 2018) Total Sales (Oct 2018) Total Sales (Sep 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Feb 2018) Total Sales (Nov 2019) Total Sales (Nov 2019) Total Sales (Oct 2019) Total Sales (Oct 2019) Total Sales (Sep 2019) Total Sales (Sep 2019) Total Sales (Aug 2019) Total Sales (Aug 2019) Total Sales (Jul 2019) Total Sales (Jul 2019) Total Sales (Jun 2019) Total Sales (Jun 2019) Total Sales (May 2019) Total Sales (May 2019) Total Sales (Apr 2019) Total Sales (Apr 2019) Total Sales (Mar 2019) Total Sales (Mar 2019) Total Sales (Feb 2019) Total Sales (Feb 2019)

Summary

Sales in the Fishing segment of the Sports and Recreation ecommerce market increased by an average of 12.16% in November 2019 compared to November 2018.

Cost Per Acquisition (CPA) - Historical

Average CPA (Dec 2018)
2.85% Average CPA (Nov 2018)
2.33% Average CPA (Oct 2018)
1.88% Average CPA (Sep 2018)
2.88% Average CPA (Aug 2018)
1.90% Average CPA (Jul 2018)
2.49% Average CPA (Jun 2018)
2.30% Average CPA (May 2018)
3.47% Average CPA (Apr 2018)
2.55% Average CPA (Mar 2018)
2.31% Average CPA (Feb 2018)
3.39% Average CPA (Jan 2018)
4.34% Average CPA (Nov 2019)
4.53% Average CPA (Oct 2019)
3.95% Average CPA (Sep 2019)
2.89% Average CPA (Aug 2019)
3.09% Average CPA (Jul 2019)
3.14% Average CPA (Jun 2019)
3.82% Average CPA (May 2019)
3.34% Average CPA (Apr 2019)
3.37% Average CPA (Mar 2019)
2.87% Average CPA (Feb 2019)
3.06% Average CPA (Jan 2019)
3.47% Average CPA (Dec 2018)
2.85% Average CPA (Dec 2018)
2.85% Average CPA (Nov 2018)
2.33% Average CPA (Nov 2018)
2.33% Average CPA (Oct 2018)
1.88% Average CPA (Oct 2018)
1.88% Average CPA (Sep 2018)
2.88% Average CPA (Sep 2018)
2.88% Average CPA (Aug 2018)
1.90% Average CPA (Aug 2018)
1.90% Average CPA (Jul 2018)
2.49% Average CPA (Jul 2018)
2.49% Average CPA (Jun 2018)
2.30% Average CPA (Jun 2018)
2.30% Average CPA (May 2018)
3.47% Average CPA (May 2018)
3.47% Average CPA (Apr 2018)
2.55% Average CPA (Apr 2018)
2.55% Average CPA (Mar 2018)
2.31% Average CPA (Mar 2018)
2.31% Average CPA (Feb 2018)
3.39% Average CPA (Feb 2018)
3.39% Average CPA (Nov 2019)
4.53% Average CPA (Nov 2019)
4.53% Average CPA (Oct 2019)
3.95% Average CPA (Oct 2019)
3.95% Average CPA (Sep 2019)
2.89% Average CPA (Sep 2019)
2.89% Average CPA (Aug 2019)
3.09% Average CPA (Aug 2019)
3.09% Average CPA (Jul 2019)
3.14% Average CPA (Jul 2019)
3.14% Average CPA (Jun 2019)
3.82% Average CPA (Jun 2019)
3.82% Average CPA (May 2019)
3.34% Average CPA (May 2019)
3.34% Average CPA (Apr 2019)
3.37% Average CPA (Apr 2019)
3.37% Average CPA (Mar 2019)
2.87% Average CPA (Mar 2019)
2.87% Average CPA (Feb 2019)
3.06% Average CPA (Feb 2019)
3.06%

Summary

The average CPA in the Fishing segment of the Sports and Recreation ecommerce market increased by 94.68% to 4.53% in November 2019 compared to November 2018.

Conversion Rate - Historical

Average Conversion Rate (Dec 2018)
1.11% Average Conversion Rate (Nov 2018)
1.00% Average Conversion Rate (Oct 2018)
1.08% Average Conversion Rate (Sep 2018)
1.09% Average Conversion Rate (Aug 2018)
1.13% Average Conversion Rate (Jul 2018)
1.07% Average Conversion Rate (Jun 2018)
0.96% Average Conversion Rate (May 2018)
0.96% Average Conversion Rate (Apr 2018)
0.89% Average Conversion Rate (Mar 2018)
0.69% Average Conversion Rate (Feb 2018)
0.57% Average Conversion Rate (Jan 2018)
0.60% Average Conversion Rate (Nov 2019)
0.98% Average Conversion Rate (Oct 2019)
1.07% Average Conversion Rate (Sep 2019)
1.10% Average Conversion Rate (Aug 2019)
1.12% Average Conversion Rate (Jul 2019)
1.22% Average Conversion Rate (Jun 2019)
1.23% Average Conversion Rate (May 2019)
1.32% Average Conversion Rate (Apr 2019)
1.23% Average Conversion Rate (Mar 2019)
0.93% Average Conversion Rate (Feb 2019)
0.92% Average Conversion Rate (Jan 2019)
0.90% Average Conversion Rate (Dec 2018)
1.11% Average Conversion Rate (Dec 2018)
1.11% Average Conversion Rate (Nov 2018)
1.00% Average Conversion Rate (Nov 2018)
1.00% Average Conversion Rate (Oct 2018)
1.08% Average Conversion Rate (Oct 2018)
1.08% Average Conversion Rate (Sep 2018)
1.09% Average Conversion Rate (Sep 2018)
1.09% Average Conversion Rate (Aug 2018)
1.13% Average Conversion Rate (Aug 2018)
1.13% Average Conversion Rate (Jul 2018)
1.07% Average Conversion Rate (Jul 2018)
1.07% Average Conversion Rate (Jun 2018)
0.96% Average Conversion Rate (Jun 2018)
0.96% Average Conversion Rate (May 2018)
0.96% Average Conversion Rate (May 2018)
0.96% Average Conversion Rate (Apr 2018)
0.89% Average Conversion Rate (Apr 2018)
0.89% Average Conversion Rate (Mar 2018)
0.69% Average Conversion Rate (Mar 2018)
0.69% Average Conversion Rate (Feb 2018)
0.57% Average Conversion Rate (Feb 2018)
0.57% Average Conversion Rate (Nov 2019)
0.98% Average Conversion Rate (Nov 2019)
0.98% Average Conversion Rate (Oct 2019)
1.07% Average Conversion Rate (Oct 2019)
1.07% Average Conversion Rate (Sep 2019)
1.10% Average Conversion Rate (Sep 2019)
1.10% Average Conversion Rate (Aug 2019)
1.12% Average Conversion Rate (Aug 2019)
1.12% Average Conversion Rate (Jul 2019)
1.22% Average Conversion Rate (Jul 2019)
1.22% Average Conversion Rate (Jun 2019)
1.23% Average Conversion Rate (Jun 2019)
1.23% Average Conversion Rate (May 2019)
1.32% Average Conversion Rate (May 2019)
1.32% Average Conversion Rate (Apr 2019)
1.23% Average Conversion Rate (Apr 2019)
1.23% Average Conversion Rate (Mar 2019)
0.93% Average Conversion Rate (Mar 2019)
0.93% Average Conversion Rate (Feb 2019)
0.92% Average Conversion Rate (Feb 2019)
0.92%

Summary

The average conversion rate in the Fishing segment of the Sports and Recreation ecommerce market decreased by -2.01% to 0.98% in November 2019 compared to November 2018.

Traffic Channels

Paid Social Media Marketing
(5.9 %) Email Marketing
(9.1 %) Affiliate Marketing
(16.6 %) Direct
(28.3 %) Paid Search Marketing
(40.0 %)

Summary

Paid Search Marketing was the best-performing Traffic Channel in terms of sales in November 2019. Paid Social Media Marketing was the worst-performing Traffic Channel in terms of sales in November 2019.

Average Order Value - Historical

Average Order Value (Dec 2018)
£28.88 Average Order Value (Nov 2018)
£25.99 Average Order Value (Oct 2018)
£21.39 Average Order Value (Sep 2018)
£20.49 Average Order Value (Aug 2018)
£20.54 Average Order Value (Jul 2018)
£20.80 Average Order Value (Jun 2018)
£19.60 Average Order Value (May 2018)
£20.90 Average Order Value (Apr 2018)
£21.52 Average Order Value (Mar 2018)
£23.71 Average Order Value (Feb 2018)
£23.55 Average Order Value (Jan 2018)
£26.51 Average Order Value (Nov 2019)
£28.45 Average Order Value (Oct 2019)
£23.87 Average Order Value (Sep 2019)
£24.18 Average Order Value (Aug 2019)
£23.26 Average Order Value (Jul 2019)
£20.61 Average Order Value (Jun 2019)
£20.72 Average Order Value (May 2019)
£20.38 Average Order Value (Apr 2019)
£19.20 Average Order Value (Mar 2019)
£21.41 Average Order Value (Feb 2019)
£20.38 Average Order Value (Jan 2019)
£23.22 Average Order Value (Dec 2018)
£28.88 Average Order Value (Dec 2018)
£28.88 Average Order Value (Nov 2018)
£25.99 Average Order Value (Nov 2018)
£25.99 Average Order Value (Oct 2018)
£21.39 Average Order Value (Oct 2018)
£21.39 Average Order Value (Sep 2018)
£20.49 Average Order Value (Sep 2018)
£20.49 Average Order Value (Aug 2018)
£20.54 Average Order Value (Aug 2018)
£20.54 Average Order Value (Jul 2018)
£20.80 Average Order Value (Jul 2018)
£20.80 Average Order Value (Jun 2018)
£19.60 Average Order Value (Jun 2018)
£19.60 Average Order Value (May 2018)
£20.90 Average Order Value (May 2018)
£20.90 Average Order Value (Apr 2018)
£21.52 Average Order Value (Apr 2018)
£21.52 Average Order Value (Mar 2018)
£23.71 Average Order Value (Mar 2018)
£23.71 Average Order Value (Feb 2018)
£23.55 Average Order Value (Feb 2018)
£23.55 Average Order Value (Nov 2019)
£28.45 Average Order Value (Nov 2019)
£28.45 Average Order Value (Oct 2019)
£23.87 Average Order Value (Oct 2019)
£23.87 Average Order Value (Sep 2019)
£24.18 Average Order Value (Sep 2019)
£24.18 Average Order Value (Aug 2019)
£23.26 Average Order Value (Aug 2019)
£23.26 Average Order Value (Jul 2019)
£20.61 Average Order Value (Jul 2019)
£20.61 Average Order Value (Jun 2019)
£20.72 Average Order Value (Jun 2019)
£20.72 Average Order Value (May 2019)
£20.38 Average Order Value (May 2019)
£20.38 Average Order Value (Apr 2019)
£19.20 Average Order Value (Apr 2019)
£19.20 Average Order Value (Mar 2019)
£21.41 Average Order Value (Mar 2019)
£21.41 Average Order Value (Feb 2019)
£20.38 Average Order Value (Feb 2019)
£20.38

Summary

Average Order Values in the Fishing segment of the Sports and Recreation ecommerce market increased by 9.47% in November 2019 compared to November 2018.

Average Sale Price of Item - Historical

Average Sale Price of Item (Dec 2018)
£17.51 Average Sale Price of Item (Nov 2018)
£15.98 Average Sale Price of Item (Oct 2018)
£13.02 Average Sale Price of Item (Sep 2018)
£11.81 Average Sale Price of Item (Aug 2018)
£11.84 Average Sale Price of Item (Jul 2018)
£11.63 Average Sale Price of Item (Jun 2018)
£11.87 Average Sale Price of Item (May 2018)
£11.73 Average Sale Price of Item (Apr 2018)
£12.49 Average Sale Price of Item (Mar 2018)
£12.99 Average Sale Price of Item (Feb 2018)
£14.17 Average Sale Price of Item (Jan 2018)
£13.77 Average Sale Price of Item (Nov 2019)
£14.10 Average Sale Price of Item (Oct 2019)
£12.44 Average Sale Price of Item (Sep 2019)
£12.97 Average Sale Price of Item (Aug 2019)
£12.18 Average Sale Price of Item (Jul 2019)
£11.32 Average Sale Price of Item (Jun 2019)
£11.81 Average Sale Price of Item (May 2019)
£11.75 Average Sale Price of Item (Apr 2019)
£10.48 Average Sale Price of Item (Mar 2019)
£11.94 Average Sale Price of Item (Feb 2019)
£12.44 Average Sale Price of Item (Jan 2019)
£13.47 Average Sale Price of Item (Dec 2018)
£17.51 Average Sale Price of Item (Dec 2018)
£17.51 Average Sale Price of Item (Nov 2018)
£15.98 Average Sale Price of Item (Nov 2018)
£15.98 Average Sale Price of Item (Oct 2018)
£13.02 Average Sale Price of Item (Oct 2018)
£13.02 Average Sale Price of Item (Sep 2018)
£11.81 Average Sale Price of Item (Sep 2018)
£11.81 Average Sale Price of Item (Aug 2018)
£11.84 Average Sale Price of Item (Aug 2018)
£11.84 Average Sale Price of Item (Jul 2018)
£11.63 Average Sale Price of Item (Jul 2018)
£11.63 Average Sale Price of Item (Jun 2018)
£11.87 Average Sale Price of Item (Jun 2018)
£11.87 Average Sale Price of Item (May 2018)
£11.73 Average Sale Price of Item (May 2018)
£11.73 Average Sale Price of Item (Apr 2018)
£12.49 Average Sale Price of Item (Apr 2018)
£12.49 Average Sale Price of Item (Mar 2018)
£12.99 Average Sale Price of Item (Mar 2018)
£12.99 Average Sale Price of Item (Feb 2018)
£14.17 Average Sale Price of Item (Feb 2018)
£14.17 Average Sale Price of Item (Nov 2019)
£14.10 Average Sale Price of Item (Nov 2019)
£14.10 Average Sale Price of Item (Oct 2019)
£12.44 Average Sale Price of Item (Oct 2019)
£12.44 Average Sale Price of Item (Sep 2019)
£12.97 Average Sale Price of Item (Sep 2019)
£12.97 Average Sale Price of Item (Aug 2019)
£12.18 Average Sale Price of Item (Aug 2019)
£12.18 Average Sale Price of Item (Jul 2019)
£11.32 Average Sale Price of Item (Jul 2019)
£11.32 Average Sale Price of Item (Jun 2019)
£11.81 Average Sale Price of Item (Jun 2019)
£11.81 Average Sale Price of Item (May 2019)
£11.75 Average Sale Price of Item (May 2019)
£11.75 Average Sale Price of Item (Apr 2019)
£10.48 Average Sale Price of Item (Apr 2019)
£10.48 Average Sale Price of Item (Mar 2019)
£11.94 Average Sale Price of Item (Mar 2019)
£11.94 Average Sale Price of Item (Feb 2019)
£12.44 Average Sale Price of Item (Feb 2019)
£12.44

Summary

Average Sale Price of Item sales in the Fishing segment of the Sports and Recreation ecommerce market decreased by an average of -11.80% in November 2019 compared to November 2018.

Revenue by Location

International
(27.9 %) Domestic
(72.1 %)

Summary

Domestic was the best-performing Location in terms of sales in November 2019. International was the worst-performing Location in terms of sales in November 2019.

Revenue by Device

Tablet
(5.5 %) Mobile
(26.2 %) Desktop
(68.2 %)

Summary

Desktop was the best-performing Device in terms of sales in November 2019. Tablet was the worst-performing Device in terms of sales in November 2019.

Visitors

Visitor Total - Dec 2018
49,546 Visitor Total - Nov 2018
48,202 Visitor Total - Oct 2018
43,337 Visitor Total - Sep 2018
42,619 Visitor Total - Aug 2018
43,010 Visitor Total - Jul 2018
39,119 Visitor Total - Jun 2018
35,328 Visitor Total - May 2018
42,809 Visitor Total - Apr 2018
35,132 Visitor Total - Mar 2018
30,980 Visitor Total - Feb 2018
31,951 Visitor Total - Jan 2018
40,249 Visitor Total - Nov 2019
86,591 Visitor Total - Oct 2019
66,075 Visitor Total - Sep 2019
67,681 Visitor Total - Aug 2019
68,106 Visitor Total - Jul 2019
64,508 Visitor Total - Jun 2019
67,255 Visitor Total - May 2019
62,799 Visitor Total - Apr 2019
57,409 Visitor Total - Mar 2019
55,187 Visitor Total - Feb 2019
41,140 Visitor Total - Jan 2019
57,401 Visitor Total - Dec 2018
49,546 Visitor Total - Dec 2018
49,546 Visitor Total - Nov 2018
48,202 Visitor Total - Nov 2018
48,202 Visitor Total - Oct 2018
43,337 Visitor Total - Oct 2018
43,337 Visitor Total - Sep 2018
42,619 Visitor Total - Sep 2018
42,619 Visitor Total - Aug 2018
43,010 Visitor Total - Aug 2018
43,010 Visitor Total - Jul 2018
39,119 Visitor Total - Jul 2018
39,119 Visitor Total - Jun 2018
35,328 Visitor Total - Jun 2018
35,328 Visitor Total - May 2018
42,809 Visitor Total - May 2018
42,809 Visitor Total - Apr 2018
35,132 Visitor Total - Apr 2018
35,132 Visitor Total - Mar 2018
30,980 Visitor Total - Mar 2018
30,980 Visitor Total - Feb 2018
31,951 Visitor Total - Feb 2018
31,951 Visitor Total - Nov 2019
86,591 Visitor Total - Nov 2019
86,591 Visitor Total - Oct 2019
66,075 Visitor Total - Oct 2019
66,075 Visitor Total - Sep 2019
67,681 Visitor Total - Sep 2019
67,681 Visitor Total - Aug 2019
68,106 Visitor Total - Aug 2019
68,106 Visitor Total - Jul 2019
64,508 Visitor Total - Jul 2019
64,508 Visitor Total - Jun 2019
67,255 Visitor Total - Jun 2019
67,255 Visitor Total - May 2019
62,799 Visitor Total - May 2019
62,799 Visitor Total - Apr 2019
57,409 Visitor Total - Apr 2019
57,409 Visitor Total - Mar 2019
55,187 Visitor Total - Mar 2019
55,187 Visitor Total - Feb 2019
41,140 Visitor Total - Feb 2019
41,140

Summary

Visitors in the Fishing segment of the Sports and Recreation ecommerce market increased by an average of 79.64% in November 2019 compared to November 2018.

Bounce

Average Bounce (Dec 2018) Average Bounce (Nov 2018) Average Bounce (Oct 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Jan 2018) Average Bounce (Nov 2019) Average Bounce (Oct 2019) Average Bounce (Sep 2019) Average Bounce (Aug 2019) Average Bounce (Jul 2019) Average Bounce (Jun 2019) Average Bounce (May 2019) Average Bounce (Apr 2019) Average Bounce (Mar 2019) Average Bounce (Feb 2019) Average Bounce (Jan 2019) Average Bounce (Dec 2018) Average Bounce (Dec 2018) Average Bounce (Nov 2018) Average Bounce (Nov 2018) Average Bounce (Oct 2018) Average Bounce (Oct 2018) Average Bounce (Sep 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Feb 2018) Average Bounce (Nov 2019) Average Bounce (Nov 2019) Average Bounce (Oct 2019) Average Bounce (Oct 2019) Average Bounce (Sep 2019) Average Bounce (Sep 2019) Average Bounce (Aug 2019) Average Bounce (Aug 2019) Average Bounce (Jul 2019) Average Bounce (Jul 2019) Average Bounce (Jun 2019) Average Bounce (Jun 2019) Average Bounce (May 2019) Average Bounce (May 2019) Average Bounce (Apr 2019) Average Bounce (Apr 2019) Average Bounce (Mar 2019) Average Bounce (Mar 2019) Average Bounce (Feb 2019) Average Bounce (Feb 2019)

Summary

The bounce rate in the Fishing segment of the Sports and Recreation ecommerce market decreased by -10.18% to 54.35% in November 2019 compared to November 2018.

Systems Integrator Summary Data for the Fishing segment of the Sports and Recreation market - November 2018 v November 2019

Rank   Systems Integrator November 2018 November 2019 Growth % CPA %
1st Withheld Withheld Withheld 12.16% 4.53%

Markets Risers & Fallers - November 2018 v November 2019

Sales

RankNameNov 2018Nov 2019DifferenceGrowth
1Baby & ChildWithheldWithheldWithheld57.71%
2Agricultural SuppliesWithheldWithheldWithheld41.86%
3Arts and CraftsWithheldWithheldWithheld22.62%
4Kitchen & Home AppliancesWithheldWithheldWithheld18.68%
5Health and WellbeingWithheldWithheldWithheld17.37%
6Fashion Clothing & AccessoriesWithheldWithheldWithheld15.62%
7Food & DrinkWithheldWithheldWithheld14.63%
8Electrical & Commercial EquipmentWithheldWithheldWithheld6.98%
9Sports and RecreationWithheldWithheldWithheld4.75%
10Home Accessories and GiftwareWithheldWithheldWithheld3.83%
11Pet CareWithheldWithheldWithheld-1.89%
12Cars and MotorcyclingWithheldWithheldWithheld-2.98%

Cost Per Acquisition (CPA)

RankNameNov 2018Nov 2019DifferenceGrowth
1Health and Wellbeing3.25%4.93%1.67%51.41%
2Cars and Motorcycling4.66%7.02%2.36%50.70%
3Food & Drink4.71%6.84%2.13%45.14%
4Arts and Crafts1.98%2.66%0.68%34.48%
5Pet Care6.81%9.07%2.26%33.24%
6Home Accessories and Giftware4.34%4.97%0.64%14.65%
7Sports and Recreation6.26%6.93%0.67%10.72%
8Fashion Clothing & Accessories6.93%7.50%0.57%8.20%
9Baby & Child8.56%9.20%0.64%7.52%
10Kitchen & Home Appliances5.11%5.09%-0.02%-0.44%
11Agricultural Supplies4.80%4.61%-0.19%-3.98%
12Electrical & Commercial Equipment8.47%8.03%-0.44%-5.15%

Conversion Rate

RankNameNov 2018Nov 2019DifferenceGrowth
1Baby & Child0.40%0.95%0.55%137.24%
2Fashion Clothing & Accessories1.45%1.66%0.21%14.43%
3Agricultural Supplies1.30%1.46%0.16%11.99%
4Food & Drink1.30%1.31%0.00%0.21%
5Kitchen & Home Appliances2.98%2.92%-0.06%-1.99%
6Health and Wellbeing3.09%2.90%-0.19%-6.22%
7Pet Care2.99%2.79%-0.20%-6.79%
8Home Accessories and Giftware2.69%2.43%-0.27%-9.99%
9Arts and Crafts3.84%3.28%-0.56%-14.56%
10Sports and Recreation1.37%1.14%-0.22%-16.37%
11Cars and Motorcycling1.28%1.04%-0.25%-19.32%
12Electrical & Commercial Equipment2.98%2.06%-0.92%-30.87%

Average Order Value (AOV)

RankNameNov 2018Nov 2019DifferenceGrowth
1Electrical & Commercial Equipment£60.35£95.9035.55%58.91%
2Kitchen & Home Appliances£44.22£50.596.37%14.41%
3Agricultural Supplies£63.98£73.059.07%14.18%
4Arts and Crafts£76.54£85.809.26%12.10%
5Pet Care£79.48£87.888.40%10.56%
6Baby & Child£188.72£195.566.84%3.62%
7Sports and Recreation£86.25£88.782.53%2.93%
8Cars and Motorcycling£130.34£123.39-6.95%-5.33%
9Fashion Clothing & Accessories£110.97£102.21-8.76%-7.89%
10Health and Wellbeing£61.35£55.33-6.02%-9.81%
11Food & Drink£113.92£95.73-18.19%-15.97%
12Home Accessories and Giftware£75.92£45.92-30.01%-39.52%

Segments Risers & Fallers - November 2018 v November 2019

Sales

RankNameNov 2018Nov 2019DifferenceGrowth
1Women's ClothingWithheldWithheldWithheld1592.56%
2Baby Pram & Nursery SuppliesWithheldWithheldWithheld57.71%
3Hair & Beauty ProductsWithheldWithheldWithheld47.84%
4Pet SuppliesWithheldWithheldWithheld42.52%
5Farm & Tractor PartsWithheldWithheldWithheld41.86%
6Men's & Women's ClothingWithheldWithheldWithheld38.62%
7Pottery & Art SuppliesWithheldWithheldWithheld22.62%
8Racking, Cabling & LightingWithheldWithheldWithheld21.07%
9Coffee Machine SuppliesWithheldWithheldWithheld18.68%
10FootwearWithheldWithheldWithheld18.31%
11GolfWithheldWithheldWithheld15.62%
12Wine and Spirit MerchantsWithheldWithheldWithheld14.63%
13FishingWithheldWithheldWithheld12.16%
14Mountain & OutdoorWithheldWithheldWithheld7.01%
15JewelleryWithheldWithheldWithheld3.71%
16Pottery, Crystal, Ceramic & Porcelain GoodsWithheldWithheldWithheld1.25%
17Dental & Medical SuppliesWithheldWithheldWithheldN/A
18Household GoodsWithheldWithheldWithheldN/A
19Surf Wear & AccessoriesWithheldWithheldWithheldN/A
20Electrical & Security SuppliesWithheldWithheldWithheld-0.68%
21HockeyWithheldWithheldWithheld-1.82%
22Motorcycle SuppliesWithheldWithheldWithheld-2.98%
23Health ProductsWithheldWithheldWithheld-3.86%
24Dog & Pet GroomingWithheldWithheldWithheld-6.58%
25Sailing & Marine ChandleryWithheldWithheldWithheld-6.81%
26Gaelic SportsWithheldWithheldWithheld-11.16%
27Sporting GoodsWithheldWithheldWithheld-11.49%
28Physio SuppliesWithheldWithheldWithheld-26.83%
29CampingWithheldWithheldWithheld-28.88%
30CyclingWithheldWithheldWithheld-30.92%

Cost Per Acquisition (CPA)

RankNameNov 2018Nov 2019DifferenceGrowth
1Women's Clothing1.15%8.28%7.12%619.18%
2Hair & Beauty Products1.55%3.63%2.08%134.10%
3Fishing2.33%4.53%2.20%94.68%
4Motorcycle Supplies4.66%7.02%2.36%50.70%
5Physio Supplies5.66%8.53%2.86%50.57%
6Wine and Spirit Merchants4.71%6.84%2.13%45.14%
7Dog & Pet Grooming5.77%7.78%2.01%34.93%
8Pottery & Art Supplies1.98%2.66%0.68%34.48%
9Camping5.42%6.96%1.54%28.36%
10Health Products4.64%5.61%0.97%20.92%
11Mountain & Outdoor10.21%12.07%1.85%18.16%
12Hockey5.03%5.60%0.57%11.33%
13Jewellery7.51%8.29%0.78%10.32%
14Racking, Cabling & Lighting5.74%6.33%0.59%10.27%
15Baby Pram & Nursery Supplies8.56%9.20%0.64%7.52%
16Men's & Women's Clothing5.10%5.44%0.34%6.59%
17Sporting Goods3.37%3.52%0.14%4.20%
18Pet Supplies16.64%17.05%0.41%2.46%
19CyclingN/AN/AN/AN/A
20Dental & Medical SuppliesN/A73.83%73.83%N/A
21Household GoodsN/A32.14%32.14%N/A
22Surf Wear & AccessoriesN/A8.19%8.19%N/A
23Coffee Machine Supplies5.11%5.09%-0.02%-0.44%
24Pottery, Crystal, Ceramic & Porcelain Goods4.34%4.28%-0.06%-1.33%
25Footwear4.31%4.17%-0.14%-3.32%
26Farm & Tractor Parts4.80%4.61%-0.19%-3.98%
27Golf4.42%4.24%-0.19%-4.27%
28Sailing & Marine Chandlery6.14%5.75%-0.39%-6.40%
29Gaelic Sports9.19%8.48%-0.71%-7.73%
30Electrical & Security Supplies9.95%9.15%-0.79%-7.97%

Conversion Rate

RankNameNov 2018Nov 2019DifferenceGrowth
1Baby Pram & Nursery Supplies0.40%0.95%0.55%137.24%
2Men's & Women's Clothing0.85%1.02%0.17%20.05%
3Farm & Tractor Parts1.30%1.46%0.16%11.99%
4Hockey1.97%2.14%0.17%8.62%
5Jewellery3.23%3.42%0.19%5.73%
6Pet Supplies2.46%2.60%0.14%5.68%
7Wine and Spirit Merchants1.30%1.31%0.00%0.21%
8Mountain & Outdoor1.25%1.25%0.00%0.14%
9Sporting Goods1.36%N/A-1.36%N/A
10Women's ClothingN/A1.38%1.38%N/A
11Dental & Medical SuppliesN/A5.44%5.44%N/A
12Household GoodsN/A2.63%2.63%N/A
13Surf Wear & AccessoriesN/A2.57%2.57%N/A
14Coffee Machine Supplies2.98%2.92%-0.06%-1.99%
15Fishing1.00%0.98%-0.02%-2.01%
16Health Products2.81%2.71%-0.10%-3.57%
17Racking, Cabling & Lighting3.17%2.85%-0.32%-10.10%
18Pottery & Art Supplies3.84%3.28%-0.56%-14.56%
19Footwear1.12%0.95%-0.16%-14.57%
20Camping0.89%0.76%-0.13%-15.14%
21Dog & Pet Grooming3.52%2.97%-0.55%-15.51%
22Gaelic Sports2.71%2.29%-0.42%-15.59%
23Pottery, Crystal, Ceramic & Porcelain Goods2.69%2.22%-0.47%-17.60%
24Cycling1.03%0.84%-0.19%-18.78%
25Motorcycle Supplies1.28%1.04%-0.25%-19.32%
26Hair & Beauty Products3.05%2.38%-0.67%-21.85%
27Physio Supplies3.47%2.63%-0.84%-24.13%
28Golf0.98%0.70%-0.28%-28.61%
29Electrical & Security Supplies2.79%1.67%-1.13%-40.33%
30Sailing & Marine Chandlery1.25%0.53%-0.72%-57.27%

Average Order Value (AOV)

RankNameNov 2018Nov 2019DifferenceGrowth
1Electrical & Security Supplies£49.82£98.1848.36%97.06%
2Golf£118.23£160.1741.94%35.47%
3Racking, Cabling & Lighting£70.88£91.3620.48%28.89%
4Coffee Machine Supplies£44.22£50.596.37%14.41%
5Farm & Tractor Parts£63.98£73.059.07%14.18%
6Footwear£137.61£154.9017.29%12.56%
7Gaelic Sports£50.59£56.806.21%12.28%
8Pottery & Art Supplies£76.54£85.809.26%12.10%
9Dog & Pet Grooming£115.48£127.9012.42%10.76%
10Pet Supplies£43.48£47.854.37%10.05%
11Fishing£25.99£28.452.46%9.47%
12Hockey£66.23£72.055.82%8.79%
13Camping£189.17£198.389.21%4.87%
14Baby Pram & Nursery Supplies£188.72£195.566.84%3.62%
15Mountain & Outdoor£86.09£88.222.13%2.47%
16Sailing & Marine Chandlery£80.32£81.050.73%0.91%
17Dental & Medical SuppliesN/A£85.2785.27%N/A
18Household GoodsN/A£16.0916.09%N/A
19Surf Wear & AccessoriesN/A£55.4355.43%N/A
20Cycling£98.03£97.85-0.18%-0.18%
21Pottery, Crystal, Ceramic & Porcelain Goods£75.92£75.74-0.18%-0.24%
22Physio Supplies£58.29£57.25-1.04%-1.78%
23Health Products£43.51£41.28-2.23%-5.13%
24Motorcycle Supplies£130.34£123.39-6.95%-5.33%
25Jewellery£49.27£46.32-2.95%-5.99%
26Sporting Goods£67.50£57.10-10.40%-15.41%
27Women's Clothing£108.59£91.68-16.91%-15.57%
28Wine and Spirit Merchants£113.92£95.73-18.19%-15.97%
29Men's & Women's Clothing£144.01£119.62-24.40%-16.94%
30Hair & Beauty Products£71.79£50.88-20.91%-29.13%

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red. For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures. Sales Growth This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown. Cost Per Acquisition This indicates how much it costs in terms of marketing spend to acquire a customer, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100. Conversion Rate This is defined as the percentage of visitors who become customers or, more precisely, the percentage of sessions that result in a sale. For each month, the Conversion Rate is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. Average Order Value This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders. Average Sale Price of Item This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold. Traffic Channels The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.




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