ECOMMERCE BENCHMARKS AND MARKET DATA FOR THE CARS AND MOTORCYCLING MARKET> MOTORCYCLE SUPPLIES
  • May 2019 Sales Growth: 16.33%
  • May 2019 Conversion: 1.27%
  • May 2019 AOV: £119.24
  • May 2019 Average Sale Price of Item: £77.65
  • May 2019 CPA: 5.92%
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Summary data for the Motorcycle Supplies segment of the Cars and Motorcycling market - May 2018 v May 2019

Measure May 2018 May 2019 Difference Growth
Sales Growth Withheld Withheld Withheld 16.33%
Average Order Value £122.10 £119.24 £-2.86 -2.34%
Cost Per Acquisition 3.70% 5.92% 2.22% 60.03%
Conversion Rate 1.35% 1.27% -0.09% -6.35%
Average Sale Price of Item £79.01 £77.65 £-1.36 -1.72%

Traffic Source Summary Data for the Motorcycle Supplies segment of the Cars and Motorcycling market - May 2018 v May 2019

Rank   Traffic Source May 2018 May 2019 Growth % Participating % CPA %
1st Google PPC Withheld Withheld 46.44% Withheld 7.16%
2nd Bing & Yahoo PPC Withheld Withheld -0.45% Withheld 4.50%
3rd IRP Email Marketing Withheld Withheld -44.10% Withheld 0.00%

Service Provider Performance Data for the Motorcycle Supplies segment of the Cars and Motorcycling market - May 2018 v May 2019

Rank Service Provider May 2018 May 2019 Growth % Source CPA % Overall CPA %
1st Withheld Withheld Withheld 46.44% 7.16% 5.92%
IRP Visitor Value Index:
£1.04
IRP Visitor Cost:
£0.07

Historical comparison data for the Motorcycle Supplies segment of the Cars and Motorcycling market - May 2018 v May 2019

Sales Growth - Historical

Total Sales (Dec 2018) Total Sales (Nov 2018) Total Sales (Oct 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Jan 2018) Total Sales (May 2019) Total Sales (Apr 2019) Total Sales (Mar 2019) Total Sales (Feb 2019) Total Sales (Jan 2019) Total Sales (Dec 2018) Total Sales (Dec 2018) Total Sales (Nov 2018) Total Sales (Nov 2018) Total Sales (Oct 2018) Total Sales (Oct 2018) Total Sales (Sep 2018) Total Sales (Sep 2018) Total Sales (Aug 2018) Total Sales (Aug 2018) Total Sales (Jul 2018) Total Sales (Jul 2018) Total Sales (Jun 2018) Total Sales (Jun 2018) Total Sales (May 2018) Total Sales (May 2018) Total Sales (Apr 2018) Total Sales (Apr 2018) Total Sales (Mar 2018) Total Sales (Mar 2018) Total Sales (Feb 2018) Total Sales (Feb 2018) Total Sales (May 2019) Total Sales (May 2019) Total Sales (Apr 2019) Total Sales (Apr 2019) Total Sales (Mar 2019) Total Sales (Mar 2019) Total Sales (Feb 2019) Total Sales (Feb 2019)

Summary

Sales in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market increased by an average of 16.33% in May 2019 compared to May 2018.

Cost Per Acquisition (CPA) - Historical

Average CPA (Dec 2018)
6.83% Average CPA (Nov 2018)
4.66% Average CPA (Oct 2018)
5.13% Average CPA (Sep 2018)
5.06% Average CPA (Aug 2018)
4.03% Average CPA (Jul 2018)
3.71% Average CPA (Jun 2018)
3.39% Average CPA (May 2018)
3.70% Average CPA (Apr 2018)
5.46% Average CPA (Mar 2018)
5.28% Average CPA (Feb 2018)
6.95% Average CPA (Jan 2018)
6.65% Average CPA (May 2019)
5.92% Average CPA (Apr 2019)
6.06% Average CPA (Mar 2019)
8.35% Average CPA (Feb 2019)
9.71% Average CPA (Jan 2019)
8.42% Average CPA (Dec 2018)
6.83% Average CPA (Dec 2018)
6.83% Average CPA (Nov 2018)
4.66% Average CPA (Nov 2018)
4.66% Average CPA (Oct 2018)
5.13% Average CPA (Oct 2018)
5.13% Average CPA (Sep 2018)
5.06% Average CPA (Sep 2018)
5.06% Average CPA (Aug 2018)
4.03% Average CPA (Aug 2018)
4.03% Average CPA (Jul 2018)
3.71% Average CPA (Jul 2018)
3.71% Average CPA (Jun 2018)
3.39% Average CPA (Jun 2018)
3.39% Average CPA (May 2018)
3.70% Average CPA (May 2018)
3.70% Average CPA (Apr 2018)
5.46% Average CPA (Apr 2018)
5.46% Average CPA (Mar 2018)
5.28% Average CPA (Mar 2018)
5.28% Average CPA (Feb 2018)
6.95% Average CPA (Feb 2018)
6.95% Average CPA (May 2019)
5.92% Average CPA (May 2019)
5.92% Average CPA (Apr 2019)
6.06% Average CPA (Apr 2019)
6.06% Average CPA (Mar 2019)
8.35% Average CPA (Mar 2019)
8.35% Average CPA (Feb 2019)
9.71% Average CPA (Feb 2019)
9.71%

Summary

The average CPA in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market increased by 60.03% to 5.92% in May 2019 compared to May 2018.

Conversion Rate - Historical

Average Conversion Rate (Dec 2018)
1.29% Average Conversion Rate (Nov 2018)
1.28% Average Conversion Rate (Oct 2018)
1.14% Average Conversion Rate (Sep 2018)
1.19% Average Conversion Rate (Aug 2018)
1.33% Average Conversion Rate (Jul 2018)
1.36% Average Conversion Rate (Jun 2018)
1.38% Average Conversion Rate (May 2018)
1.35% Average Conversion Rate (Apr 2018)
1.06% Average Conversion Rate (Mar 2018)
0.94% Average Conversion Rate (Feb 2018)
0.83% Average Conversion Rate (Jan 2018)
0.91% Average Conversion Rate (May 2019)
1.27% Average Conversion Rate (Apr 2019)
1.23% Average Conversion Rate (Mar 2019)
1.06% Average Conversion Rate (Feb 2019)
0.98% Average Conversion Rate (Jan 2019)
1.03% Average Conversion Rate (Dec 2018)
1.29% Average Conversion Rate (Dec 2018)
1.29% Average Conversion Rate (Nov 2018)
1.28% Average Conversion Rate (Nov 2018)
1.28% Average Conversion Rate (Oct 2018)
1.14% Average Conversion Rate (Oct 2018)
1.14% Average Conversion Rate (Sep 2018)
1.19% Average Conversion Rate (Sep 2018)
1.19% Average Conversion Rate (Aug 2018)
1.33% Average Conversion Rate (Aug 2018)
1.33% Average Conversion Rate (Jul 2018)
1.36% Average Conversion Rate (Jul 2018)
1.36% Average Conversion Rate (Jun 2018)
1.38% Average Conversion Rate (Jun 2018)
1.38% Average Conversion Rate (May 2018)
1.35% Average Conversion Rate (May 2018)
1.35% Average Conversion Rate (Apr 2018)
1.06% Average Conversion Rate (Apr 2018)
1.06% Average Conversion Rate (Mar 2018)
0.94% Average Conversion Rate (Mar 2018)
0.94% Average Conversion Rate (Feb 2018)
0.83% Average Conversion Rate (Feb 2018)
0.83% Average Conversion Rate (May 2019)
1.27% Average Conversion Rate (May 2019)
1.27% Average Conversion Rate (Apr 2019)
1.23% Average Conversion Rate (Apr 2019)
1.23% Average Conversion Rate (Mar 2019)
1.06% Average Conversion Rate (Mar 2019)
1.06% Average Conversion Rate (Feb 2019)
0.98% Average Conversion Rate (Feb 2019)
0.98%

Summary

The average conversion rate in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market decreased by -6.35% to 1.27% in May 2019 compared to May 2018.

Traffic Channels

Paid Social Media Marketing
(1.6 %) Email Marketing
(3.6 %) Direct
(12.9 %) Paid Search Marketing
(81.9 %)

Summary

Paid Search Marketing was the best-performing Traffic Channel in terms of sales in May 2019. Paid Social Media Marketing was the worst-performing Traffic Channel in terms of sales in May 2019.

Average Order Value - Historical

Average Order Value (Dec 2018)
£111.64 Average Order Value (Nov 2018)
£130.34 Average Order Value (Oct 2018)
£113.18 Average Order Value (Sep 2018)
£101.20 Average Order Value (Aug 2018)
£111.47 Average Order Value (Jul 2018)
£120.47 Average Order Value (Jun 2018)
£126.89 Average Order Value (May 2018)
£122.10 Average Order Value (Apr 2018)
£117.13 Average Order Value (Mar 2018)
£127.04 Average Order Value (Feb 2018)
£128.59 Average Order Value (Jan 2018)
£119.67 Average Order Value (May 2019)
£119.24 Average Order Value (Apr 2019)
£128.30 Average Order Value (Mar 2019)
£123.56 Average Order Value (Feb 2019)
£116.46 Average Order Value (Jan 2019)
£118.28 Average Order Value (Dec 2018)
£111.64 Average Order Value (Dec 2018)
£111.64 Average Order Value (Nov 2018)
£130.34 Average Order Value (Nov 2018)
£130.34 Average Order Value (Oct 2018)
£113.18 Average Order Value (Oct 2018)
£113.18 Average Order Value (Sep 2018)
£101.20 Average Order Value (Sep 2018)
£101.20 Average Order Value (Aug 2018)
£111.47 Average Order Value (Aug 2018)
£111.47 Average Order Value (Jul 2018)
£120.47 Average Order Value (Jul 2018)
£120.47 Average Order Value (Jun 2018)
£126.89 Average Order Value (Jun 2018)
£126.89 Average Order Value (May 2018)
£122.10 Average Order Value (May 2018)
£122.10 Average Order Value (Apr 2018)
£117.13 Average Order Value (Apr 2018)
£117.13 Average Order Value (Mar 2018)
£127.04 Average Order Value (Mar 2018)
£127.04 Average Order Value (Feb 2018)
£128.59 Average Order Value (Feb 2018)
£128.59 Average Order Value (May 2019)
£119.24 Average Order Value (May 2019)
£119.24 Average Order Value (Apr 2019)
£128.30 Average Order Value (Apr 2019)
£128.30 Average Order Value (Mar 2019)
£123.56 Average Order Value (Mar 2019)
£123.56 Average Order Value (Feb 2019)
£116.46 Average Order Value (Feb 2019)
£116.46

Summary

Average Order Values in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market decreased by -2.34% in May 2019 compared to May 2018.

Average Sale Price of Item - Historical

Average Sale Price of Item (Dec 2018)
£78.78 Average Sale Price of Item (Nov 2018)
£88.67 Average Sale Price of Item (Oct 2018)
£73.14 Average Sale Price of Item (Sep 2018)
£68.50 Average Sale Price of Item (Aug 2018)
£73.59 Average Sale Price of Item (Jul 2018)
£81.53 Average Sale Price of Item (Jun 2018)
£83.47 Average Sale Price of Item (May 2018)
£79.01 Average Sale Price of Item (Apr 2018)
£76.30 Average Sale Price of Item (Mar 2018)
£77.45 Average Sale Price of Item (Feb 2018)
£84.32 Average Sale Price of Item (Jan 2018)
£75.68 Average Sale Price of Item (May 2019)
£77.65 Average Sale Price of Item (Apr 2019)
£80.70 Average Sale Price of Item (Mar 2019)
£79.15 Average Sale Price of Item (Feb 2019)
£75.07 Average Sale Price of Item (Jan 2019)
£77.31 Average Sale Price of Item (Dec 2018)
£78.78 Average Sale Price of Item (Dec 2018)
£78.78 Average Sale Price of Item (Nov 2018)
£88.67 Average Sale Price of Item (Nov 2018)
£88.67 Average Sale Price of Item (Oct 2018)
£73.14 Average Sale Price of Item (Oct 2018)
£73.14 Average Sale Price of Item (Sep 2018)
£68.50 Average Sale Price of Item (Sep 2018)
£68.50 Average Sale Price of Item (Aug 2018)
£73.59 Average Sale Price of Item (Aug 2018)
£73.59 Average Sale Price of Item (Jul 2018)
£81.53 Average Sale Price of Item (Jul 2018)
£81.53 Average Sale Price of Item (Jun 2018)
£83.47 Average Sale Price of Item (Jun 2018)
£83.47 Average Sale Price of Item (May 2018)
£79.01 Average Sale Price of Item (May 2018)
£79.01 Average Sale Price of Item (Apr 2018)
£76.30 Average Sale Price of Item (Apr 2018)
£76.30 Average Sale Price of Item (Mar 2018)
£77.45 Average Sale Price of Item (Mar 2018)
£77.45 Average Sale Price of Item (Feb 2018)
£84.32 Average Sale Price of Item (Feb 2018)
£84.32 Average Sale Price of Item (May 2019)
£77.65 Average Sale Price of Item (May 2019)
£77.65 Average Sale Price of Item (Apr 2019)
£80.70 Average Sale Price of Item (Apr 2019)
£80.70 Average Sale Price of Item (Mar 2019)
£79.15 Average Sale Price of Item (Mar 2019)
£79.15 Average Sale Price of Item (Feb 2019)
£75.07 Average Sale Price of Item (Feb 2019)
£75.07

Summary

Average Sale Price of Item sales in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market decreased by an average of -1.72% in May 2019 compared to May 2018.

Revenue by Location

International
(48.3 %) Domestic
(51.7 %)

Summary

Domestic was the best-performing Location in terms of sales in May 2019. International was the worst-performing Location in terms of sales in May 2019.

Revenue by Device

Tablet
(10.2 %) Mobile
(34.7 %) Desktop
(55.1 %)

Summary

Desktop was the best-performing Device in terms of sales in May 2019. Tablet was the worst-performing Device in terms of sales in May 2019.

Visitors

Visitor Total - Dec 2018
147,097 Visitor Total - Nov 2018
151,028 Visitor Total - Oct 2018
141,084 Visitor Total - Sep 2018
133,484 Visitor Total - Aug 2018
141,222 Visitor Total - Jul 2018
147,213 Visitor Total - Jun 2018
140,228 Visitor Total - May 2018
161,329 Visitor Total - Apr 2018
153,806 Visitor Total - Mar 2018
136,924 Visitor Total - Feb 2018
127,868 Visitor Total - Jan 2018
118,641 Visitor Total - May 2019
213,075 Visitor Total - Apr 2019
208,893 Visitor Total - Mar 2019
210,706 Visitor Total - Feb 2019
182,712 Visitor Total - Jan 2019
182,493 Visitor Total - Dec 2018
147,097 Visitor Total - Dec 2018
147,097 Visitor Total - Nov 2018
151,028 Visitor Total - Nov 2018
151,028 Visitor Total - Oct 2018
141,084 Visitor Total - Oct 2018
141,084 Visitor Total - Sep 2018
133,484 Visitor Total - Sep 2018
133,484 Visitor Total - Aug 2018
141,222 Visitor Total - Aug 2018
141,222 Visitor Total - Jul 2018
147,213 Visitor Total - Jul 2018
147,213 Visitor Total - Jun 2018
140,228 Visitor Total - Jun 2018
140,228 Visitor Total - May 2018
161,329 Visitor Total - May 2018
161,329 Visitor Total - Apr 2018
153,806 Visitor Total - Apr 2018
153,806 Visitor Total - Mar 2018
136,924 Visitor Total - Mar 2018
136,924 Visitor Total - Feb 2018
127,868 Visitor Total - Feb 2018
127,868 Visitor Total - May 2019
213,075 Visitor Total - May 2019
213,075 Visitor Total - Apr 2019
208,893 Visitor Total - Apr 2019
208,893 Visitor Total - Mar 2019
210,706 Visitor Total - Mar 2019
210,706 Visitor Total - Feb 2019
182,712 Visitor Total - Feb 2019
182,712

Summary

Visitors in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market increased by an average of 32.07% in May 2019 compared to May 2018.

Bounce

Average Bounce (Dec 2018) Average Bounce (Nov 2018) Average Bounce (Oct 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Jan 2018) Average Bounce (May 2019) Average Bounce (Apr 2019) Average Bounce (Mar 2019) Average Bounce (Feb 2019) Average Bounce (Jan 2019) Average Bounce (Dec 2018) Average Bounce (Dec 2018) Average Bounce (Nov 2018) Average Bounce (Nov 2018) Average Bounce (Oct 2018) Average Bounce (Oct 2018) Average Bounce (Sep 2018) Average Bounce (Sep 2018) Average Bounce (Aug 2018) Average Bounce (Aug 2018) Average Bounce (Jul 2018) Average Bounce (Jul 2018) Average Bounce (Jun 2018) Average Bounce (Jun 2018) Average Bounce (May 2018) Average Bounce (May 2018) Average Bounce (Apr 2018) Average Bounce (Apr 2018) Average Bounce (Mar 2018) Average Bounce (Mar 2018) Average Bounce (Feb 2018) Average Bounce (Feb 2018) Average Bounce (May 2019) Average Bounce (May 2019) Average Bounce (Apr 2019) Average Bounce (Apr 2019) Average Bounce (Mar 2019) Average Bounce (Mar 2019) Average Bounce (Feb 2019) Average Bounce (Feb 2019)

Summary

The bounce rate in the Motorcycle Supplies segment of the Cars and Motorcycling ecommerce market increased by 8.34% to 65.82% in May 2019 compared to May 2018.

Markets Risers & Fallers - May 2018 v May 2019

Sales

RankNameMay 2018May 2019DifferenceGrowth
1Baby & ChildWithheldWithheldWithheld59.53%
2Kitchen & Home AppliancesWithheldWithheldWithheld53.09%
3Agricultural SuppliesWithheldWithheldWithheld51.32%
4Arts and CraftsWithheldWithheldWithheld37.19%
5Electrical & Commercial EquipmentWithheldWithheldWithheld32.12%
6Fashion Clothing & AccessoriesWithheldWithheldWithheld26.33%
7Sports and RecreationWithheldWithheldWithheld25.34%
8Food & DrinkWithheldWithheldWithheld19.58%
9Cars and MotorcyclingWithheldWithheldWithheld16.33%
10Health and WellbeingWithheldWithheldWithheld-1.89%
11Home Accessories and GiftwareWithheldWithheldWithheld-6.47%
12Pet CareWithheldWithheldWithheld-7.82%

Cost Per Acquisition (CPA)

RankNameMay 2018May 2019DifferenceGrowth
1Cars and Motorcycling3.70%5.92%2.22%60.03%
2Health and Wellbeing5.08%7.59%2.51%49.51%
3Home Accessories and Giftware4.19%6.15%1.96%46.86%
4Kitchen & Home Appliances4.97%6.57%1.59%32.04%
5Food & Drink5.29%6.76%1.47%27.80%
6Baby & Child7.37%8.70%1.33%18.04%
7Pet Care6.45%6.82%0.37%5.78%
8Electrical & Commercial Equipment7.63%7.95%0.32%4.16%
9Sports and Recreation5.94%5.19%-0.76%-12.74%
10Arts and Crafts1.70%1.36%-0.34%-19.85%
11Fashion Clothing & Accessories12.43%9.74%-2.68%-21.59%
12Agricultural Supplies6.07%3.94%-2.13%-35.07%

Conversion Rate

RankNameMay 2018May 2019DifferenceGrowth
1Health and Wellbeing2.05%2.91%0.86%41.85%
2Agricultural Supplies0.62%0.79%0.18%28.61%
3Fashion Clothing & Accessories1.01%1.27%0.26%25.49%
4Kitchen & Home Appliances1.72%2.06%0.35%20.25%
5Pet Care2.53%2.50%-0.03%-1.20%
6Electrical & Commercial Equipment2.49%2.44%-0.05%-1.97%
7Sports and Recreation1.25%1.22%-0.04%-2.85%
8Arts and Crafts3.84%3.62%-0.23%-5.92%
9Cars and Motorcycling1.35%1.27%-0.09%-6.35%
10Food & Drink1.00%0.90%-0.10%-10.35%
11Baby & Child0.87%0.77%-0.10%-11.62%
12Home Accessories and Giftware1.55%1.11%-0.44%-28.11%

Average Order Value (AOV)

RankNameMay 2018May 2019DifferenceGrowth
1Agricultural Supplies£79.73£93.3913.66%17.13%
2Arts and Crafts£77.35£87.4310.08%13.03%
3Baby & Child£198.13£214.6116.49%8.32%
4Sports and Recreation£84.84£90.956.12%7.21%
5Electrical & Commercial Equipment£60.55£64.704.15%6.85%
6Pet Care£76.06£78.302.24%2.95%
7Food & Drink£110.31£112.512.20%1.99%
8Kitchen & Home Appliances£47.35£48.100.75%1.58%
9Cars and Motorcycling£122.10£119.24-2.86%-2.34%
10Home Accessories and Giftware£95.90£93.46-2.44%-2.54%
11Fashion Clothing & Accessories£112.63£94.27-18.35%-16.30%
12Health and Wellbeing£49.90£41.45-8.45%-16.93%

Segments Risers & Fallers - May 2018 v May 2019

Sales

RankNameMay 2018May 2019DifferenceGrowth
1FishingWithheldWithheldWithheld139.03%
2Home Security ItemsWithheldWithheldWithheld103.14%
3Men's & Women's ClothingWithheldWithheldWithheld99.49%
4FootwearWithheldWithheldWithheld93.39%
5HockeyWithheldWithheldWithheld87.65%
6Baby Pram & Nursery SuppliesWithheldWithheldWithheld59.53%
7Farm & Tractor PartsWithheldWithheldWithheld51.32%
8Coffee Machine SuppliesWithheldWithheldWithheld49.91%
9CampingWithheldWithheldWithheld42.12%
10Pottery & Art SuppliesWithheldWithheldWithheld37.19%
11Racking, Cabling & LightingWithheldWithheldWithheld32.26%
12Electrical & Security SuppliesWithheldWithheldWithheld31.92%
13Wine and Spirit MerchantsWithheldWithheldWithheld19.58%
14Motorcycle SuppliesWithheldWithheldWithheld16.33%
15Mountain & OutdoorWithheldWithheldWithheld12.28%
16Physio SuppliesWithheldWithheldWithheld3.58%
17Women's ClothingWithheldWithheldWithheldN/A
18Hair & Beauty ProductsWithheldWithheldWithheld-2.15%
19Sailing & Marine ChandleryWithheldWithheldWithheld-2.38%
20JewelleryWithheldWithheldWithheld-5.30%
21Pottery, Crystal, Ceramic & Porcelain GoodsWithheldWithheldWithheld-6.47%
22GolfWithheldWithheldWithheld-7.74%
23Pet SuppliesWithheldWithheldWithheld-7.76%
24Dog & Pet GroomingWithheldWithheldWithheld-7.82%
25Health ProductsWithheldWithheldWithheld-12.67%
26Gaelic SportsWithheldWithheldWithheld-24.31%
27Sporting GoodsWithheldWithheldWithheld-31.64%
28CyclingWithheldWithheldWithheld-34.77%

Cost Per Acquisition (CPA)

RankNameMay 2018May 2019DifferenceGrowth
1Hair & Beauty Products4.40%7.76%3.36%76.37%
2Motorcycle Supplies3.70%5.92%2.22%60.03%
3Pottery, Crystal, Ceramic & Porcelain Goods4.19%6.15%1.96%46.86%
4Home Security Items15.11%22.17%7.05%46.67%
5Sailing & Marine Chandlery5.10%7.45%2.35%46.01%
6Health Products3.71%4.91%1.20%32.23%
7Wine and Spirit Merchants5.29%6.76%1.47%27.80%
8Golf6.11%7.63%1.52%24.90%
9Coffee Machine Supplies4.33%5.22%0.89%20.64%
10Electrical & Security Supplies8.44%10.14%1.71%20.24%
11Baby Pram & Nursery Supplies7.37%8.70%1.33%18.04%
12Dog & Pet Grooming5.79%6.15%0.37%6.32%
13Pet Supplies23.59%24.13%0.54%2.28%
14CyclingN/AN/AN/AN/A
15Women's ClothingN/A8.16%8.16%N/A
16Fishing3.47%3.40%-0.07%-2.04%
17Racking, Cabling & Lighting7.08%6.47%-0.62%-8.70%
18Footwear5.97%5.30%-0.67%-11.25%
19Camping5.24%4.61%-0.63%-11.99%
20Gaelic Sports8.94%7.74%-1.20%-13.47%
21Jewellery12.82%10.91%-1.91%-14.87%
22Pottery & Art Supplies1.70%1.36%-0.34%-19.85%
23Mountain & Outdoor11.40%9.12%-2.28%-19.97%
24Men's & Women's Clothing11.42%8.18%-3.24%-28.33%
25Farm & Tractor Parts6.07%3.94%-2.13%-35.07%
26Sporting Goods15.34%8.61%-6.73%-43.90%
27Physio Supplies12.53%6.49%-6.04%-48.21%
28Hockey6.84%2.94%-3.90%-56.97%

Conversion Rate

RankNameMay 2018May 2019DifferenceGrowth
1Hair & Beauty Products1.90%2.94%1.04%54.74%
2Home Security Items0.75%1.11%0.36%48.40%
3Physio Supplies2.04%2.97%0.92%45.05%
4Camping0.65%0.93%0.28%42.35%
5Fishing0.96%1.32%0.36%37.33%
6Farm & Tractor Parts0.62%0.79%0.18%28.61%
7Racking, Cabling & Lighting2.53%3.05%0.52%20.67%
8Hockey1.32%1.55%0.23%17.80%
9Jewellery2.24%2.58%0.34%15.41%
10Coffee Machine Supplies2.68%3.02%0.33%12.43%
11Men's & Women's Clothing0.63%0.69%0.06%9.46%
12Health Products2.51%2.70%0.19%7.57%
13Pet Supplies1.67%1.79%0.12%7.32%
14Women's ClothingN/A1.43%1.43%N/A
15Dog & Pet Grooming3.39%3.20%-0.18%-5.40%
16Pottery & Art Supplies3.84%3.62%-0.23%-5.92%
17Motorcycle Supplies1.35%1.27%-0.09%-6.35%
18Gaelic Sports2.03%1.89%-0.14%-6.94%
19Sporting Goods0.83%0.77%-0.06%-7.14%
20Sailing & Marine Chandlery1.57%1.42%-0.14%-9.21%
21Wine and Spirit Merchants1.00%0.90%-0.10%-10.35%
22Golf0.52%0.46%-0.06%-10.80%
23Baby Pram & Nursery Supplies0.87%0.77%-0.10%-11.62%
24Footwear0.95%0.84%-0.11%-11.81%
25Cycling1.23%1.08%-0.15%-12.43%
26Electrical & Security Supplies2.45%1.83%-0.62%-25.27%
27Pottery, Crystal, Ceramic & Porcelain Goods1.55%1.11%-0.44%-28.11%
28Mountain & Outdoor1.86%1.33%-0.53%-28.55%

Average Order Value (AOV)

RankNameMay 2018May 2019DifferenceGrowth
1Mountain & Outdoor£57.62£80.1122.49%39.03%
2Electrical & Security Supplies£36.45£48.4311.98%32.87%
3Hockey£75.56£90.4014.84%19.64%
4Farm & Tractor Parts£79.73£93.3913.66%17.13%
5Sailing & Marine Chandlery£69.74£79.079.33%13.38%
6Pottery & Art Supplies£77.35£87.4310.08%13.03%
7Golf£147.29£165.4218.13%12.31%
8Footwear£108.01£117.979.96%9.22%
9Gaelic Sports£49.49£53.724.23%8.55%
10Baby Pram & Nursery Supplies£198.13£214.6116.49%8.32%
11Dog & Pet Grooming£107.67£112.835.16%4.79%
12Cycling£84.41£86.381.97%2.33%
13Wine and Spirit Merchants£110.31£112.512.20%1.99%
14Coffee Machine Supplies£42.68£43.360.68%1.59%
15Home Security Items£52.02£52.840.82%1.58%
16Health Products£43.26£43.510.25%0.58%
17Women's ClothingN/A£88.0088.00%N/A
18Pet Supplies£44.44£43.76-0.68%-1.53%
19Sporting Goods£60.21£59.07-1.14%-1.89%
20Motorcycle Supplies£122.10£119.24-2.86%-2.34%
21Fishing£20.90£20.39-0.51%-2.44%
22Pottery, Crystal, Ceramic & Porcelain Goods£95.90£93.46-2.44%-2.54%
23Racking, Cabling & Lighting£84.64£80.96-3.68%-4.35%
24Physio Supplies£48.57£45.83-2.74%-5.64%
25Camping£213.41£195.90-17.51%-8.20%
26Jewellery£49.26£43.29-5.97%-12.12%
27Men's & Women's Clothing£135.29£115.41-19.88%-14.70%
28Hair & Beauty Products£52.56£40.16-12.39%-23.58%

IRP Definitions & Calculations

All figures shown include VAT (Tax). Growth figures, if positive, are coloured green; if negative they are coloured red. For consistency, this convention applies also to Cost Per Acquisition figures. Growth figures are calculated using the formula: (Difference between Most Recent Month & Earlier Month / Earlier Month) * 100. The formulae are applied to the underlying data and then rounded off; thus re-applying the formulae to the rounded off figures may produce very slightly different figures. Sales Growth This is the percentage difference (positive or negative) between the Total Revenue (£) for the selected months. Monthly monetary values are not shown. Cost Per Acquisition This indicates how much it costs in terms of marketing spend to acquire a customer, expressed as a percentage. For each month, the CPA% is calculated using the formula: Total Marketing Cost / Total Revenue (£) * 100. Conversion Rate This is defined as the percentage of visitors who become customers or, more precisely, the percentage of sessions that result in a sale. For each month, the Conversion Rate is calculated using the formula: Total Transactions / Total Sessions * 100. Note that sessions are used in this calculation and not visitors. Average Order Value This is defined as the average monetary value of all orders in a single month. For each month, the AOV is calculated using the formula: Total Revenue (£) / Number of Orders. Average Sale Price of Item This is defined as the average price that products are sold for within a particular market or across all markets. For each month, the Average Sale Price is calculated using the formula: Total Revenue (£) / Number of Units Sold. Traffic Channels The pie chart shows the percentage contribution made by individual traffic channels to overall sales. The figures are calculated using the formula: Revenue from Traffic Channel (£) / Total Revenue (£) * 100.




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