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Brands

You can find this section under Products > Brands in the IRP Admin left navigation menu.

Before adding any Models to your site, you must first create the Categories and Brands to which they will belong. Brands are used to group models by the manufacturer, for example Nike, The North Face, Pandora, Titleist and so forth.

‘Brand Awareness’ is an important factor when customers are looking to purchase a product online and as a result, it is important to ensure that your Brand List and advertising are current and up to date within your IRP.

Overview video

Note: Currently videos are not maintained in line with each software release and therefore features may work slightly differently from the way they are shown.

Brand locations on the IRP

Brands occur in a number of areas across the front end of your IRP. These are described in the sections that follow.

Brand Selection

The Brand Selection drop-down list appears beneath the Top Navigation section on the default landing page of your IRP. The drop-down contains an alphabetic list of all currently active Brands within your IRP. Selecting a Brand from this drop-down will open the relevant Brands.aspx page, listing all Models under the Brand sorted by the selection for the Sort By Default Brands Page Application Setting (the default value is best selling).

Brand logos

You should update Brand Logos for all stocked Brands when adding Brands to your IRP. Logos will be automatically resized and centred to 150x150 pixels and 75x75 pixels.

The 150x150 images will appear on the Brands.aspx page discussed under Brand Selection and on the Models.aspx page to the right side of the Model Description:

The 75x75 image will appear on the BrandList.aspx page:

Note that Brand Logos throughout the desktop and mobile sites are rendered with an alt tag for SEO purposes. The content for this alt tag is populated via Small Translation 3133 and defaults to '{0} Logo', where '{0}' is the Brand Name. This applies to everywhere that a Brand Logo is rendered, for example Brands.aspx, BrandCategory.aspx, Mobile/MobileBrands.aspx and Mobile/MobileBrandCategory.aspx.

Brand banners & scrollers

You can set Brand Banners by Brand, Category and Shipping Country to appear on the Brands.aspx page for the corresponding selections.

You can display a brand scroller on your home page by enabling the Application Setting called Show Brands Scroller (located in the 'Products' grouping).

Brand list

The BrandList.aspx page lists all Brands that are available on your site filtered by:

  • Top Brands: This calculates the Top 20 Best Selling Brands on your site and lists them in this order, from left to right.
  • All Brands: This lists all Brands on your site in alphabetic order.

Brand restrictions

Certain Brands cannot be shipped or sold to particular countries. You can set Shipping Restrictions for Brands by editing a Brand, clicking the Shipping Restrictions tab and applying the restrictions to the countries to which the Brand cannot be shipped.

How To Guides (2)

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How To Add or Edit a Brand
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How To Update Default Suppliers for Brands

To set default Suppliers for Brands, follow these steps:

  1. Go to Products > Brands in the IRP Admin left navigation menu.
  2. Click the Set Brand Default Suppliers button at the top of the page. This will open the BrandsDefaultSuppliers.aspx page.
  3. You can set the following details for all Brands on this page:
    SettingDescription
    Auto Level Recalculation When enabled this setting causes the minimum stock level and reorder quantities against each Stock Item within this brand (for each stock location) to be recalculated based on the sales velocities for the item. Any items low in stock relative to the sales velocity will appear in the 'Products Low In Stock' list in the stock control section.
    Auto Reordering If enabled, new purchase orders will be created (but shall require authorisation) for all products within this Brand which are deemed to be low in stock relative to their sales velocity.

    Note that Automatic Level Recalculation must be enabled for this to function correctly.
    Default Supplier This will be used as the default Supplier for products of this Brand when placing a Purchase Order. The values available in this dropdown are taken from the Suppliers set in the Suppliers section.
    Update Stock Item Suppliers This will update the Supplier value for all Stock Items belonging to each selected Brand.
  4. If you want to update a specific Brand, find it using the Search bar, make the necessary changes and click the Update button at the right side of the Brand that you want to update.
  5. If you want to update multiple Brands, make the necessary changes and click the Update All Brands button at the top of the page.

FAQs (7)

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What is Brand External?
This refers primarily to other names which someone might call a brand. Its main purpose is to write integration programs between the IRP and the client’s own system.
What is meant by the disable price match for brand and all associated models?
The price match is a pop up on the front end which a customer can use to request a price-beater option on a product that a competitor might be selling at a cheaper price.
Where does the brand description and logos appear on the site?
The brand description and logo appear at the bottom of the brands page, below all of the brand range models. The brand logo will also appear on the BrandList.aspx page and is also shown on the models pages.
What is the Brands SEO section?
The SEO tags are used for the site's meta data. This allows search engines to crawl the information. The easier this information is to find, the easier it will be to improve SEO, which should hopefully in turn increase sales. This is an area we advise clients to customise and change regularly. We will provide advice on this.
What are brand shipping restrictions?
This allows you to restrict the sale of a brand in a particular country.
What is brand price discounting?
This is a quick way to take a set percentage off all products within a brand. This is limited however, as all models may not have an RRP.
Why, when I click on a link for a Brand or a Category, am I just directed to the home page?
This is likely to be because you have shipping restrictions in place and the Application Setting ‘Hide Products Restricted From Shipping’ is enabled. There is functionality (‘Redirect Type’, ‘Redirect Parameter’) on the Categories, Brands, and Brand-Categories pages that will redirect to the home page when ‘Hide Products Restricted From Shipping’ is enabled and when a shipping restriction exists for the given Category, etc.

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