IRP’s DeepAgent is pioneering a vision for the future of ecommerce that starts with data and ends with fully automated AI trading.
The journey unfolds in three clear stages:
- DeepAgent Analyse – Understanding and learning from first party merchant data.
- DeepAgent Create – Applying AI to automate key ecommerce efficiency.
- DeepAgent Automate – Full trading automation powered by AI that learns from real-time merchant data.
Ahead in Data will mean Ahead in AI
IRP holds a competitive advantage due to first party technology and merchant data. Through our strategic relationships with Microsoft Azure and ChatGPT, IRP DeepAgent is transforms merchant data into actionable intelligence at scale.
AI Leverages the Core Metrics Dataset
At the heart of DeepAgent lies the IRP Core Metrics (CMD) - a unified, first-party data set that contains real-time data on ecommerce performance. This single dataset integrates every critical KPI across the IRP platform, enabling DeepAgent to:
- Identify trends faster than human analysts
- Detect and act on revenue opportunities in real time
- Optimise pricing, inventory, and marketing decisions automatically
- Automated trading activity to improve sales and profitability
- Help Merchants to scale without complexity and cost
By connecting to all anonymised data across the wider IRP ecosystem, DeepAgent accesses patterns and benchmarks that no other platform has replicated.
DeepAgent Primes IRP for the AI Era
IRP Commerce stands uniquely prepared for the AI Era. The combination of the CMD’s quality, scale, and structure - paired with the AI capabilities unlocked by OpenAI tools - creates a compounding advantage:
- Faster Learning: The IRP AI models can be trained and fine-tuned with years of structured ecommerce data.
- Smarter Automation: Trading decisions can be executed with a precision and speed impossible through manual processes.
- Scalable Intelligence: Each merchant will benefit from collective, anonymised learning without compromising competitive data.
This isn’t just automation - it’s the creation of a self-improving ecommerce trading machine (ETM).
IRP Insights App
Deep Agent is embedded directly within Insights App. Easily activate and ask it any question about your ecommerce data, from Sales, Costs, Cagegories, Brands and insights.
