The all-new, mobile-first IRP Models page is optimised for conversion across all device types (including Mobile, Desktop and Trade. It has been designed from the ground up to maximise your AOV and Conversion.
The Models/Product page is one of the most important pages in eCommerce as it is often the first page that shopper experience on your site (from Traffic channels like Google and TikTok).
The Models/Product page incorporates multiple IRP features that combine together to increase sales and upsell opportunities, for example:
- Model details Information
- International Pricing details
- Image displays
- Model attribute support (e.g. Size and Colour)
- Shipping details
- Model Personalisation
- Loyalty
- Subscriptions
- Cross sell and Upsell options
- Inline Kits
- Banners
- Reviews
- Social Share
- And many more features...
Note: If you are an IRP Merchant or partner, you should read all about the Model Page Settings here...
Models/Product Page Overview
Models are highly configurable and settings allow configuration displays for B2C Desktop, B2C Mobile and Trade Desktop shopping to be individually configurable. All models across IRP are based on model data and user experiences are common across devices.
Merchants can choose how model images are displayed, where and how to display model pricing, descriptions, reviews, banners are located and determine how model attributes (like colour and size) are displayed.
The Models page has enhanced cross and upsell capabilities for linked models and kits with configuration to determine when and how these types of products are sold directly within the page.
This topic covers the following areas:
- Product images configuration (including linking images to Stock Items)
- Attribute Configuration
- Product Pricing (including Inc/Ex Vat)
- Product Descriptions
- Offer Status (e.g. New In, Sale)
- Part Code and Stock ID
- Size Guides
- Price Match
- Questions & Answers
- Add to Wish List
- Quantity Selection
- Quantity Discounts
- Shipping Details (including Fee Delivery Threshold)
- Inline Banners and Messaging
- Stock Alerts
- In Stock / Out of Stock Messaging
- Promotional Messaging
- Inline customers reviews and images
- Specific Gift Voucher messaging
- Click and Collect Locations
- Klarna / PayPal Messaging
- Add to Basket
- Click and Collect Locations
- Banner Locations
- Social Share
Linked Models and Scrollers
The Models Page has many opportunities to upsell products through the use of Linked Models, Also Bought and Best Sellers displayed directly within the page. The Linked Models has been enhanced to support different display options - either inline or within the 'Add to Basket' section.
- Linked Models
- Linked Model display options - Either inline or Add to Basket
- Also Bought Scroller
- Best Seller Scroller
Inline Fixed Kits
Kits can be displayed directly inline on the Models Page. Where the main model has a SINGLE stock item (it won't work where there are multiple stock items assigned to a model), is part of one or many kits and has 'Enable Fixed Kit Exploder' enabled at the Category or Model level, then a 'Kit Exploder' is displayed on screen. The shopper can see the current item plus fixed kit options associated to the kit. All options in the Kit are selected by default and the total price and saving are displayed. Add the full kit to the basket will place the full kit into the basket in the standard way. The shopper may decide to unselect some of the options in the kit - in this case a new price and number of items are displayed. Models added in this way are added separately into the basket.
- Fixed Kit Bundle options directly inline
Social Share
Model URLs can now be shared with others in your social circle using the native navigation tools built into your operating system and browser. Just click the Social Share icon beside the model name and select from the available options.
Quick Buy and Add to Basket
Shopper can add items directly from Best Sellers and Also Bought scrollers using the Quick Buy functionality that they are familiar with from the Listings Pages. Just select the Quick Buy button on the model item and select from the stock options. We've enhanced the 'Add to Basket' popup and made the cross sell of additional Recommendations easier across all channels.
- Quick Buy Selection and Popup
- Add to Basket Popup
- Add to Basket Popup - Cross sell Models
Advanced IRP Modules
