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Mailing List

You can find this section under Email Marketing > Mailing List in the IRP Admin left navigation menu.

The Mailing List section displays all customers that are signed up to any Email Profile and/or Catalogue Profile present in your IRP.

Overview video

Note: Currently videos are not maintained in line with each software release and therefore features may work slightly differently from the way they are shown.

MailingList.aspx page

The main MailingList.aspx page appears as follows:


The title bar at the top of the page indicates the number of subscribed customers.

You can use the search functionality at the top of the page to find a subset of customers that are subscribed or unsubscribed to particular emails or catalogues. You can also filter by customers with or without an account.

The page shows you each customer’s name, email address, whether or not they are subscribed, associated email and/or catalogue profile and their subscription date. For details of how to edit these sections, see the How To articles in this section.

Other key features

Mailing List popup & email subscription widget

You can use this screen to enable a pop-up to be displayed for customers when they first visit your website, prompting them to join the mailing list. To do this, click the Enable Mailing List Popup button at the top of the page. The pop-up will not be displayed if the customer has already subscribed to the mailing list, otherwise it will be displayed each time that they visit your site. To disable the pop-up, click the Disable Mailing List Popup button. The pop-up feature is associated with an application setting; for details of this and other Mailing List settings, see the Mailing List Settings help topic. Note also the following application settings allow you to capture birthday details for use in marketing campaigns:

  • Mailing List Show Date Of Birth: (Located in the 'Mailing List' grouping.) When enabled, a date of birth input control will be rendered in all mailing list sign-up widgets, allowing customers to optionally enter their date of birth.
  • Enable Customer Date Of Birth Year Entry: (Located in the 'Customers' grouping.) When (enabled, customers will have to enter their year of birth as well as the day and month during mailing list/customer sign-up. When disabled, customers will only need to enter their day and month of birth.

You can also configure an email subscription widget to appear on your website. For instructions on how to do this, see the How To Add an Email Subscription Widget section below.

Note that when customers sign up to the Mailing List for the first time on the MyAccount/EmailSubscriptions.aspx page, the Mailing List Confirmation email is sent. For more information, see the System Emails help topic.

Adding customers in batch to a Mailing List

You can also use this screen to add whole batches of email addresses to your mailing list — see the How To Batch Add Customers to the Mailing List section below.

Small Translations for the 'unsubscribe' link

You can use the following Small Translations for the 'Unsubscribe' link in your emails: 2503, 2504 and 2505.

Auditing of email sends

All email sends, including attachments, are audited within IRP Admin. This improves visibility on exactly which emails have been sent to whom. This is used mainly for statistics and advanced functionality and is enabled using two Application Settings in the 'Emails' grouping:

  • Enable Email Auditing: When enabled, every email send will be logged in the database.
  • Enable Email Content Auditing: When enabled, all sent email content will be logged in the database.

You can view email sends by clicking the Email Send History button at the top of the MailingList.aspx page. This opens the EmailSendHistory.aspx page where you can view multiple details about each send, including the number of times each email was opened and the revenue generated by each email. Note that customer send records are deleted seven days after sending.

How To Guides (3)

How To Add or Edit a Customer Mailing List Record
How To Batch Add Customers to the Mailing List
How To Add an Email Subscription Widget

FAQs (2)

Can I add a whole batch of email addresses to my mailing list in one go?
Yes this is easy to do. Just click the Batch Add to Mailing List button and make sure that each address is on a separate line. Then validate the addresses by clicking the Validate Email Address List button, assign the addresses to a profile, set the Language and Country and click the Import button. For full details see the How To Batch Add Customers to the Mailing List topic.
When trying to add the Mailing List Popup, why do I see the message 'This email is already signed up to our newsletter'?
This message is controlled by Small Translation 898 and is displayed in the following scenarios:
  • The email address is already part of the mailing list.
  • A subscription to the mailing list has already been made within the current session, regardless of whether a different email has been entered into the form.
In both cases the customer is then redirected to a page on which they can start to manage their mailing list subscription.
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