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Feeds

How Tos (5)

You can find this section under Feed Management > Feeds in the IRP Admin left navigation menu.

Submitting feeds to PPC (Pay Per Click) third parties such as Google, Bing, affiliates and comparison sites makes it easier for people shopping for items to find your products.

It helps you reach buyers when they are actively searching for items to buy. The IRP Feed Manager lets you control product listings, allowing you to provide highly-relevant and fresh results to shoppers who use these search engines and third-party sites when searching for products.

The IRP Feed Manager allows you to:

  1. Automate the process of uploading your feeds to search engines, affiliates and comparison sites by creating a feed link which will run the feed instantly when required.
  2. Apply filters and business rules that automatically submit the correct categorised feed campaigns on a daily basis.
  3. Add category mappings to allow the products to be mapped to the correct Google category.
  4. Track performance by recording the value of sales made for the feeds that have been created.
  5. Activate/deactivate predefined feeds with the click of a button.

                             


                                                             

Note that you can set up a Common Task to prefetch feed data.


Facebook Dynamic Product Ads and Facebook Pixel Tracking

The IRP supports Facebook Dynamic Product Ads and Facebook Pixel Tracking. You can track many events across your site, including:

  • Purchase: The Facebook Tracking Pixel is rendered on Order Confirmation and Order Finance Confirmation on both Desktop and Mobile sites.
  • Add To Cart: The Facebook Tracking Pixel is rendered on Basket and Mobile Basket pages when an item is added to the customer's basket.
  • View Product: The Facebook Tracking Pixel is rendered on Models and Kits pages on both Desktop and Mobile sites.
  • Search: The Facebook Tracking Pixel is rendered on Search Results page on both Desktop and Mobile.
  • Add To Wishlist: The Facebook Tracking Pixel is rendered on Wishlist page on Desktop site when a product is added to the customer's Wishlist.
  • Initiate Checkout: The Facebook Tracking Pixel is rendered on Login page if customer chooses to checkout and is not signed in, or on the Delivery Address page if they choose to checkout while signed in. Tracking takes place on both Desktop and Mobile site.
  • Add Payment Info: The Facebook Tracking Pixel is rendered on Payment Details and Mobile Payment Details pages.
  • Complete Registration: The Facebook Tracking Pixel is rendered on My Account page on both Desktop and Mobile when the customer has completed making a new account.
  • Custom Events:
    • Model View: A Custom Tracking Pixel is rendered on Model and Kit pages alongside current ViewProduct pixel on both Desktop and Mobile site.
    • Brand View: A Custom Tracking Pixel is rendered on Brand pages on both Desktop and Mobile site.
    • Category View: A Custom Tracking Pixel is rendered on Category pages on both Desktop and Mobile site.
    • Brand Category View: A Custom Tracking Pixel is rendered on Brand Category pages on both Desktop and Mobile site.

Facebook Dynamic Overlay options are included in the Facebook Dynamic Ads Feed Specifications. Specifically, the Facebook Feed Specifications make use of the sale_price, sale_price_effective_date and shipping overlay options available in Facebook's Dynamic Ads specification which allow advertisements to display such information and should help to convert Facebook traffic by highlighting offers and free shipping in the actual images.

You can control the weighting attributed to several of these events using specific Application Settings in the 'Facebook' grouping — see How To Set Up Facebook Dynamic Product Adverts for details.

Google Customer Reviews

The IRP supports Google Customer reviews. You can configure the IRP to render the required Google Customer Reviews badge script automatically on all required pages of your website. See How To Set Up Google Customer Reviews for details.



How To Guides (5)


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