Mailing List Segments

To add or edit a Mailing List Segment, follow these steps:

1. Go to Email Marketing > Mailing List Segments in the IRP Admin left navigation menu.
2. Click the Add New Segment button to add an email segment.
   Click the Edit button to edit an existing segment.
   The Edit Mailing List Segment page appears:
   
3. Enter the following details. If you see an asterisk (*) beside a setting it means that the setting is required.

   Setting	Description
   Segment Details
   Mailing List Segment ID	This is the unique IRP identifier for this Mailing List Segment.
   Segment Name	Enter a name for the Mailing List Segment.
   Email Profile	Select an email profile to associate with the Mailing List Segment.
   Exclude Customers	Check this box to exclude people on the mailing list with customer accounts from this Mailing List Segment.
   Include Unsubscribed	Check this box to include customers who have specifically asked NOT to be subscribed to offer emails. You may want to do this, for example, if this is a product recall email — you should then be contacting all customers who have bought the product regardless of their subscription status. Otherwise you should generally not tick this box as it can result in being listed as spam senders.
   Matching Subscribers	This tells you the number of signed-up mailing list entries that match the criteria.

4. Click the Insert Segment button or the Update Segment button.
5. Enter criteria for the Mailing List Segment in the Criteria section:

   Setting	Description
   Criteria
   Include Subscribers matching <all/any> of the following criteria.	Select ANY if the customer must meet just one of the specified criteria. Select ALL if the customer must meet every one of the specified criteria.

6. To add criteria, click the Add New Criteria button.
7. Select a filter mechanism for the Mailing List Segment from the drop-down list of possible filters:
   
   This is where you can select the ‘Marketing Email Last Sent’ option to cut down on the number of emails that a customer is sent, as described in the Overview section. Note also that you can set the criteria filter called 'Explicit Marketing Consent' to 'Is Not Confirmed' and pair this with the criteria called 'Is EU Member' set to True (and also set 'Include Subscribers matching All of the following criteria') in order to create a mailing list for customers who need to confirm their consent for receiving marketing communications from you.
   Note that if you have checked the box for Exclude Customers, only the following filters are displayed:
   • Country
   • Date Subscribed
   • Explicit Marketing Consent
   • Is EU Member Country
   • Language
   • Last Engaged With An Email
   • Mailbox Provider
     Select from:
     – Microsoft (@hotmail, @outlook, @msn, @live)
     – Gmail (@gmail.com, @googlemail)
     – iCloud (@icloud.com, @me.com, @mac.com
     – Yahoo/AOL (@yahoo,@aol.com, @ymail, @verizon.net, @rocketmail.com, @rogers.com, @sky.com)
     – All Preset Providers (All of the above mailbox providers)
     – Custom Domains (If none of the preset providers listed above apply, you can create custom domains. Ensure the following format is followed: @ symbol, followed by provider, followed by the full stop symbol, followed by (com, co.uk, etc.) or if you have more than one then use *. Also ensure that you use a new line for each domain if you have more than one.)
   • Mailing List Signup Platform
   • Marketing Email Last Sent
   The following filters are not displayed as they cannot be determined for non-customers:
   • Billing Post Code
   • Customer Spend
   • Order Count
   • Order Date
   • Purchased Attribute Values - This option allows you to create a Mailing List Segment of everyone who bought a stock item with a certain Attribute Value (e.g. something that was the colour blue or size small). You can mix Attribute Values in two ways:
     1. If multiple Attribute Values are included in a single 'Purchased Attribute Values' criterion (entered as comma-separated values) then the segment criteria will include anyone who bought something containing any of the attributes (i.e. something small or blue).
     2. If each selected Attribute Values is in its own 'Purchased Attribute Values' criterion and the criteria drop-down list is set to 'All', only customers who bought something satisfying all the Attribute Values will be in the segment criteria (i.e. something small and blue).
   • Purchased Brands
   • Purchased Categories
   • Purchased Models
8. When you have selected your criteria, click the Add Criteria button.
9. Finally, click the Update Segment button.