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Mailing List Segments

You can find this section under Email Marketing > Mailing List Segments in the IRP Admin left navigation menu.

You use Mailing List Segments to split email profiles into sub-profiles depending on specific criteria. For example, you could use a Mailing List Segment to send an email to subscribed customers based in Australia who have spent more than £100. You can then select Mailing List Segments when you are sending the email using the Email Campaigns section of IRP Admin.

MailingListSegments.aspx page

The MailingListSegments.aspx page appears as follows:

IRP Admin image

This shows the following details:

  • ID: This is the unique identifier for this Mailing List Segment, added automatically by the IRP.
  • Segment Name: The configured name of the Mailing List Segment.
  • Profile: The Email Profile associated with the Mailing List Segment.
  • Include Unsubscribed: Indicates whether the Mailing List Segment should include customers who have specifically asked NOT to be subscribed to offer emails. For example, if this is a product recall email, you should be contacting all customers who have bought that product regardless of their subscription status.
  • Apply to Criteria: This will be either 'Any' if the customer must meet just one of the specified criteria, or 'All' if the customer must meet every one of the specified criteria.
  • Criteria: The criteria for customers being in this Mailing List Segment.
  • Customers: The number of customers in this Mailing List Segment.
  • Last Sent: The date and time when an email was last sent to this Mailing List Segment.
  • Emails Sent: The number of emails sent to customers in this Mailing List Segment.
  • Revenue: The total revenue generated from customers in this Mailing List Segment.
  • [Check box]: Check this box to select a Mailing List Segment before clicking the Download Selected Customers button.
  • Edit: Click this button to edit a Mailing List Segment. For more details, see How To Add or Edit a Mailing List Segment.

‘Marketing Email Last Sent’ option

You can prevent customers from receiving excessive numbers of emails if they have applied to multiple mailing list segments. You can see the ‘Marketing Email Last Sent’ option when you are adding or modifying criteria for a mailing list segment. When you select this option you can then enter an appropriate number of days to wait before customers receive another email:

Marketing Email Last Sent option selected

For more details see How To Add or Edit a Mailing List Segment.

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How To Add or Edit a Mailing List Segment

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